Video-sharing platform to show every home match as part of multi-season partnership.
- Burnley FC Women will be first UK soccer side to live stream games on TikTok
- Social networking service also becomes team’s sleeve sponsor from 2021/22 season
- Club to work with content creators to grow profile of women’s players
Burnley have announced a new partnership with TikTok that will see the English club’s women’s side become the first soccer team in the UK to live stream its games on the video-sharing platform.
Under the multi-year deal, TikTok will show every Burnley FC Women home game during the upcoming 2021/22 campaign, which will be the first season that the team’s games have been available to watch live.
TikTok will also become the sleeve sponsor of Burnley FC Women, who next season will sport the same crest as the men’s side for the first time and no longer sit as a separate team within the club.
In addition, Burnley said they will be collaborating with content creators who will work with the club’s female players to build their profiles on TikTok.
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It is Burnley’s latest commitment to their women’s team since ALK Capital assumed ownership of the club at the turn of the year. In February, the Clarets outlined plans to professionalise Burnley FC Women and set a target to reach the second-tier FA Women’s Championship by 2025. The team currently plays in the FA Women’s National League North, which is the third level of England’s women’s soccer pyramid.
“Growing our presence in women’s football was an early goal when taking over the club and this is the latest step towards that,” said Burnley chairman Alan Pace. “We hope this deal will bring our club and players to a new generation of fans and I’m delighted that from next season we’ll truly be one club for all – one team, under one crest.”
The deal also continues TikTok’s expansion into soccer. The platform is a sponsor of the ongoing Uefa European Championship national team tournament, while it has also been announced this week as the shirt sponsor of Welsh side Wrexham, who were recently taken over by Hollywood stars Ryan Reynolds and Rob McElhenney.
Transferred From SportsProMedia