All matches to be streamed for free on Google-owned platform for first two years of four-season contract.
- Deal is the first for Uefa since centralising Women’s Champions League rights
- Exclusive global deal excludes MENA region and China
Digital sports media specialist DAZN has acquired global rights to broadcast the Uefa Women’s Champions League and has been awarded host broadcaster duties for the next four seasons.
As part of the landmark agreement, which kicks in for the 2021/22 season, DAZN has also agreed a distribution partnership with YouTube that will see matches from the elite European women’s club soccer tournament made available live and for free to users globally.
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In what is the first time that Uefa has centralised all Women’s Champions League rights, DAZN has acquired exclusive rights in all territories, with the exception of China – where YouTube is banned – as well as the Middle East and North Africa (MENA) region.
For the first two seasons of the contract, all 61 Women’s Champions League matches from the group stage onwards will be made available live and on demand via DAZN as well as its YouTube channel. For the last two seasons, all 61 matches will be live on DAZN, while 19 matches will be made available for free on YouTube.
James Rushton, DAZN Group’s co-chief executive, said: “DAZN was founded with a vision of making premium sports more accessible, and what’s more accessible than centralised rights for the first time and all matches free on YouTube? Overnight, this will make the best women’s football easier to watch around the world than ever before.
“Along the way, we look forward to elevating live broadcast production, extending existing DAZN content franchises, and unveiling new shows that showcase the breadth and brilliance of women’s football.”
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Nadine Kessler, Uefa’s chief of women’s soccer, added: “Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”
“[This deal is] exactly what we wished for when we decided to centralise the media rights and revamp the competition format,” said Guy-Laurent Epstein, Uefa’s marketing director. “Ultimately it was an easy decision for Uefa to make, as DAZN and YouTube had the most compelling bid, complemented by the vast promotional opportunities that this partnership can bring for the competition and women’s football in general.”