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Wednesday, 23 Jun 2021
Aston Villa bag OB Sports sleeve sponsor deal

Chinese betting brand replaces LT for 2021/22 season. 

English top-flight soccer club Aston Villa have named China-based online betting firm OB Sports as their new sleeve sponsor for the 2021/22 season.

The agreement also sees OB Sports named as a principal partner of the Premier League outfit.

Financial terms of the deal have not been disclosed.

OB Sports replaces LT, another Asian gaming brand, whose one-year deal expired after the 2020/21 campaign.

Villa will also start the new season in the second year of their partnership with online car retailer Cazoo, which is worth UK£12 million (US$16.8 million) over two years, according to OffThePitch.

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“We are incredibly excited for OB Sports to be joining us as a principal partner from the 2021/22 season,” said Nicola Ibbetson, Aston Villa’s chief commercial officer. “This partnership will help to bring the Aston Villa brand closer to our international fans and we look forward to a season of exciting plans together.”

Kai Webb, president for the international business of OB Sports, added: “As a veteran of the Premier League, Aston Villa not only has a long club history and a huge fan base, but its 'Never Give Up' sporting spirit is in line with OB Sports' corporate culture of 'Striving for Excellence'.

“This will be one of the most exciting cross-industry cooperation in sports from the 2021/22 season, and will build on our existing high profile sponsorship portfolio to provide the fans and users with the best sports and entertainment experience by a close cooperation between the two well-known brands.”

Villa, who finished 11th last season, start the new campaign with a trip to newly promoted Watford on 14th August.







Transferred From SportsProMedia