Digital sports media company signs eight-year deal for regional club soccer tournament.
- Contract agreed after Dentsu took on sales for AFC media rights in Japan
- Deal adds to DAZN's soccer portfolio, which includes J.League
The Asian Football Confederation (AFC) has agreed an exclusive agreement with DAZN that will see the sports streaming specialist broadcast the next eight seasons of the AFC Champions League to fans in Japan.
Under the terms of the agreement, DAZN's coverage will begin with the 2021 edition's group stage in the East Zone, which is scheduled to kick off 22nd June and will through to the end of the 2028 tournament.
- Assessing DAZN’s J.League play four years on
The deal comes after the AFC entered into a commercial agreement in April this year with Japanese marketing giant Dentsu to exclusively market the soccer body's commercial properties in Japan.
The agreement comprises the AFC’s major national team and club competitions, including Asia’s flagship national team competitions – the AFC 2022 World Cup qualifiers, the AFC Asian Cup China 2023, the AFC Women’s Asian Cup India 2022 and the AFC Champions League.
The addition of the AFC Champions League strengthens DAZN’s soccer content portfolio in Japan, where it is the domestic broadcast partner for the top-flight J.League under a long-term deal signed in 2016.
In August last year, the UK-based media company and the J.League extended that contract until 2028, restructuring the deal over the longer period of time for a slightly reduced rights fee.
Martyn Jones, executive vice president, DAZN Japan said: “We are delighted and excited to have been awarded the AFC Champions League rights for eight seasons. Investment in Japanese football has been central to our group strategy since launching in 2016, and we’re 100% committed to enhancing the industry.
Transferred From SportProMedia