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Wednesday, 16 Jun 2021
Poland’s Ekstraklasa and Danish Superliga bundled in nine-league rights proposal

European Leagues assisting with overseas broadcast sales for five winter and four summer soccer properties. 

  • RFP for 2021 to 2024 cycle seeking between US$5m and US$20m
  • Northern Ireland’s Danske Bank Premiership, the Swiss Super League and the Slovak Fortuna Liga make up winter offering
  • Kazakh Premier League, Latvia’s Virsliga and Norway’s Eliteserien in bundle’s summer portion

European Leagues, the continental soccer league body, has sent out a request for proposals (RFP) covering the bundled overseas broadcast rights to nine different soccer properties among its membership.

The RFP has been put together with assistance from the Octagon agency and offers rights to matches between September 2021 to December 2024, according to Sportico, which added that European Leagues is expecting to bring in between US$5 million and US$20 million for the package.

  • IMG Arena renews Ekstraklasa live streaming partnership

The move comes after European Leagues successfully bundled the data rights to eight soccer properties as part of a centralised deal in 2017 with Genius Sports, Sportradar and Stats Perform, who signed up to a contract which has since been expanded to cover 16 leagues.

Now, European Leagues has brought together an international broadcast rights offering for nine different top-tier properties, including the Danish Superliga, Poland’s Ekstraklasa, Northern Ireland’s Danske Bank Premiership, the Fortuna Liga in Slovakia and the Swiss Super League – which all operate traditional winter schedules.

The offering is completed by four summer schedule leagues, which are the Icelandic Top Football League, the Kazakh Premier League, Virsliga in Latvia and Norway’s Eliteserien.

More than 1,500 matches are included in the proposal in total, with highlights, archive, radio, in-ship/in-flight and news access rights also included. Data and betting streaming rights are not included, with most covered by the 2017 deal.

According to SportBusiness, European Leagues is looking to add more properties to the offering in future sales processes and wants to encourage ‘flexible content distribution plans’, so a greater volume of matches are broadcast across various platforms to unlock more territories.

“Bundling winter and summer leagues together provides year-round ‘non-stop football’ and also greater opportunity for international players to be followed by fans even as they move between leagues,” said Chris Gerstle, head of business development at the European Leagues.

“We believe that both traditional and new media players will place a higher value on these rights than they have in seasons past when these leagues commercialised their non-domestic rights individually.”









Transferred From SportsProMedia