New three-season deal takes sponsorship beyond the 25-year mark.
- Previous three-year deal was worth a reported €15m per season
- New agreement also includes eSerie A esports tournament and Primavera youth competition
Telecommunications giant TIM will remain the title sponsor of Italian soccer’s Serie A for another three seasons.
The pair last signed a three-year extension in 2018, but the new deal ensures TIM will continue to put its name to the top-flight competition until 2024, taking the relationship past the 25-year mark.
TIM’s new three-year deal also covers the eSerie A esports tournament and the Primavera youth competition, for which the company’s TIMvision brand will be the title sponsor.
- DAZN trebles subscription price in Italy following Serie A deal
Financial details of the agreement were not disclosed, but the previous deal was worth a reported €15 million (US$18.3 million) a year.
Under the new agreement, TIM has also promised to introduce new 5G innovations to enhance the fan experience for Italian soccer fans, while the pair have also committed to strengthen their work to tackle piracy.
TIM also recently agreed to contribute some €1 billion (US$1.2 billion) towards DAZN’s acquisition of the main package of Serie A’s domestic rights.
A content distribution and technical support package agreed between the sports streaming subscription service and TIM will see the latter pay around €340 million (US$414 million) a year, equating to roughly 40 per cent of the total €2.5 billion (US$3 billion) rights fee.
Transferred From SportsProMedia