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Thursday, 15 Apr 2021
Tencent snaps up Chinese Super League domestic rights in ‘CH¥240m’ deal

Tencent set to replace financially troubled streaming platform PP Sports as domestic broadcaster. 

  • 2021 CSL is being staged in bio-secure bubbles in Guangzhou and Suzhou
  • Tencent rights deal is non-exclusive leaving the CSL to add other broadcast partners

Chinese internet technology giant Tencent has secured media rights in China for the Chinese Super League (CSL) for the next three seasons, in a deal reported to worth CH¥240 million (US$36.7 million).

According to a report from Sportsmoney.cn, Tencent will pay CH¥70 million (US$10.71 million), CH¥80 million (US$12.24 million) and CH¥90 million (US$13.77 million) over the next three seasons for the rights.

  • MLB and Tencent expand Chinese streaming deal to cover multiple Asian markets

The rights agreement is said to be non-exclusive, meaning the CSL will be free to agree deals for the content with other media-rights partners. As part of the agreement Tencent will air live matches, as well as on-demand and short video highlight coverage of CSL games.

The coverage will be available across Tencent platforms including its video streaming platform Tencent Video, sports platform Tencent Sports, Tencent News and social media platforms WeChat and QQ.

The 2021 CSL season is being staged in bio-secure bubbles in Guangzhou and Suzhou and kicks off without reigning champions Jiangsu FC, who have ceased operations. 

The 2021 CSL season is set to kick off on 20th April.









Transferred From SportsProMedia